Management as an art: shaping the image of the organization
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What is image and why is it important? The consequences of an unfavorable image affect the company's operations, creating problems that require both financial and time costs. If a negative image is formed in the minds of consumers, the company suffers from a decrease in the number of customers and, consequently, in sales. Attracting customers and winning their loyalty becomes one of the key problems facing companies. In such circumstances, the implementation of a competent policy of market positioning allows consumers to navigate the market when choosing goods and services.
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