Tobias von Essen
Broschiertes Buch

Maltural. A Business Plan of a non-alcoholic Malt Soft Drink for the Mexican Market

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Bachelor Thesis from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 1,4, University of the Americas Puebla, language: English, abstract: Through the development of this business plan, the feasibility of launching a new carbonated soft drink on the Mexican market was analyzed. The analysis showed that there exists a huge potential for healthier beverages, especially in the upper classes as they are already more conscious of the importance of healthier nutrition.The company's beverage containing malt, hops and yeast not only looks like a healthy alter...