Making Waves
Mark DaviesTina Catling
Broschiertes Buch

Making Waves

How to Ride the Chaos with Direct Response Integrated Marketing

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"This book will Make Waves! Davies and Catling challenge you to change how you promote your company in new and exciting ways" --Sir Tom Farmer"Perceptive insights into the world of marketing, brought to life in a straightforward practical easy read" --Steve Barrass, Thomas CookThe world of marketing is a turbulent place, moving at an incredible pace as trends change, zeitgeists rise and fall and the next big thing becomes tomorrow's news. For most, marketing has become a game of catch-up and bandwagon jumping. Making Waves takes a different tact by instructing you on how to add to the turbul...