Making Life Better (Centennial Edition)
The Correct Craft Story
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Making Life Better: The Centennial Edition celebrates Correct Craft's 100-year anniversary through an inspiring history of character, integrity, ingenuity, and faith-values that have been the cornerstone of Correct Craft's journey to becoming one of the world's leading recreational boat builders. For a century, they've held steadfast to their mission of "Building Boats to the Glory of God," navigating both adversity and prosperity with heartfelt commitment. This dedication has not only produced the industry's finest products but also fueled their passion for making the world a better place for...
Making Life Better: The Centennial Edition celebrates Correct Craft's 100-year anniversary through an inspiring history of character, integrity, ingenuity, and faith-values that have been the cornerstone of Correct Craft's journey to becoming one of the world's leading recreational boat builders. For a century, they've held steadfast to their mission of "Building Boats to the Glory of God," navigating both adversity and prosperity with heartfelt commitment. This dedication has not only produced the industry's finest products but also fueled their passion for making the world a better place for 100 years. In this special Centennial Edition, CEO Bill Yeargin shares the extraordinary history, culture, and ascent of Correct Craft to industry leadership. Readers will discover stories such as:Correct Craft's World War II boat-building triumph, recognized by the U.S. government as "The Miracle Production." The Meloon family's decision to risk bankruptcy rather than compromise their Christian-based ethics, followed by their remarkable efforts to track down and repay every creditor over the next two decades. The transition from family to professional management, a period marked by having five different CEOs in five years, and an astonishing recovery that defies typical business patterns. The creation of Correct Craft's Identity Pyramid, which encapsulates their "Why" of "Making Life Better" through the 3 P's-People, Performance, and Philanthropy. Their role in preserving the legacies of acquired brands, ensuring they thrive and reach their full potential while protecting the heritage and employees of those companies. Correct Craft's leadership within the marine industry, including their advocacy efforts, public service contributions, and the establishment of the first-ever Marine-Industry Culture Summit. A bonus chapter that chronicles Correct Craft's resilience during the COVID-19 pandemic, detailing how the company navigated unprecedented challenges, expanded through key acquisitions, and doubled down on their commitment to culture, innovation, and community impact-all while achieving new heights, including surpassing one billion dollars in annual sales.
