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Made In India: A Business Process Playbook for Small and Medium Enterprises
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Small and Medium Enterprises are the unsung heroes of India. SMEs account for a large proportion of India's GDP and are also among the largest generators of employment in the country. Yet SMEs face a number of challenges ranging from lack of financing to marketing and hiring skilled employees. This book is a comprehensive, easy to read, Do-It-Yourself guide for all business processes needed by a SME to scale. The book covers topics like financing, accounting, talent management, intellectual capital, marketing and digital transformation. In this book, you will find methods, toolkits, practical...
Small and Medium Enterprises are the unsung heroes of India. SMEs account for a large proportion of India's GDP and are also among the largest generators of employment in the country. Yet SMEs face a number of challenges ranging from lack of financing to marketing and hiring skilled employees. This book is a comprehensive, easy to read, Do-It-Yourself guide for all business processes needed by a SME to scale. The book covers topics like financing, accounting, talent management, intellectual capital, marketing and digital transformation. In this book, you will find methods, toolkits, practical tips and resources on how to build and manage these processes, from a practitioner. Happy Scaling!
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