Shelby D. Hunt, Vibrant Publishers

Gebundenes Buch

Macromarketing, Ethics, and Social Responsibility

The Research Tradition Period

Beschreibung

Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period by Shelby D. Hunt explores the intersection of marketing and its larger societal impact. This comprehensive book dives into the pivotal role of macromarketing in addressing critical social challenges, including ethical dilemmas, sustainability, and corporate social responsibility. Highlighting research from the formative years of macromarketing as a discipline, this book showcases groundbreaking ideas and frameworks that remain relevant in today's evolving market landscape. Hunt offers a rich analysis of the ethical underpinnings of marketing practices, drawing attention to the responsibilities of businesses toward society. The book discusses landmark studies that bridge the gap between profit-driven goals and sustainable, socially responsible strategies. Aimed at scholars, marketing professionals, and students, this book serves as an essential resource for understanding how marketing influences-and is influenced by-society's values and norms. This title is an invaluable addition to academic libraries and marketing professionals looking to integrate ethical and socially responsible practices into their strategies.

Autor

SHELBY D. HUNT Late Shelby D. Hunt was the Jerry S. Rawls and P.W. Horn Professor of Marketing at the Rawls College of Business, Texas Tech University, Lubbock, Texas, USA. A past editor of the Journal of Marketing (1985-87), he was the author of numerous books, including Foundations of Marketing Theory: Toward a General Theory of Marketing (2002), Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity (2003), and A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (2000). One of the 250 most frequently cited researchers in economics and business (Thomson-ISI), he wrote numerous articles on competitive theory, strategy, macromarketing, ethics, relationship marketing, channels of distribution, philosophy of science, and marketing theory. Three of his Journal of Marketing articles won the Harold H. Maynard Award for the "best article on marketing theory." His 1994 Journal of Marketing article "Commitment and Trust," with Robert M. Morgan, was the most highly cited article in economics and business in the 1993-2003 decade (Thomson-ISI). For his contributions to theory and science in marketing, he received multiple other distinguished awards.

Produktdetails

• Verlag: Vibrant Publishers
• Seitenzahl: 344
• Erscheinungstermin: 6. Dezember 2024
• Englisch
• Abmessung: 235mm x 157mm x 23mm
• Gewicht: 650g
• ISBN-13: 9781636512846
• ISBN-10: 1636512844
• Artikelnr.: 72559627