Machine Learning for Marketing
Hiroshi Mamitsuka
Broschiertes Buch

Machine Learning for Marketing

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Machine learning, now a central part of artificial intelligence, would be a driving force to change the current world to a more autonomous society. This impact of machine learning appears in many fields, for example, science, engineering, finance, agriculture, to name a few. Marketing is rather behind this trend, while marketing has a lot of potential applications for machine learning. In other words, marketing may change into more autonomous scientific work by using data and also proper formulation of each application into a machine learning problem. This book focuses on two major, traditiona...