Niladri Syam, Rajeeve Kaul

Gebundenes Buch

Machine Learning and Artificial Intelligence in Marketing and Sales

Beschreibung

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.

Autor

Niladri Syam is Director of the Center for Sales and Customer Development (CSCD), and the Robert J. Trulaske Sr. Associate Professor of marketing at the Trulaske College of Business at the University of Missouri, Columbia, USA. His research is in AI and Machine Learning, Pricing, Sales Management and Competitive Marketing Strategy. Rajeeve Kaul has held executive roles at multiple Fortune 500 companies such as McDonalds, OfficeMax, G4S, Cardinal Health and Essendant leading pricing, advanced analytics and strategy organizations across multiple industries to deliver sustained P&L impact.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 224
• Erscheinungstermin: 10. März 2021
• Englisch
• Abmessung: 235mm x 157mm x 17mm
• Gewicht: 482g
• ISBN-13: 9781800438811
• ISBN-10: 1800438818
• Artikelnr.: 60319774