Phil Harris (UK. University of Chester), Andrew Lock, Patricia Rees

Broschiertes Buch

Machiavelli, Marketing and Management

Revisited

Beschreibung

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought and highlights their particular relevance to the manager and policymaker today.

Autor

Phil Harris is Professor Emeritus of Marketing and Public Affairs, University of Chester. Andrew Lock is Emeritus Professor, University of Leeds. Patricia Rees is Professor Emerita, Manchester Metropolitan University.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 284
• Erscheinungstermin: 30. Juni 2025
• Englisch
• Abmessung: 234mm x 156mm x 15mm
• Gewicht: 438g
• ISBN-13: 9781032943305
• ISBN-10: 1032943300
• Artikelnr.: 73143037