Mac is not a typewriter, The
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The classic style manual for creating professional-level type on your Macintosh - now in a revised edition.
Original best-selling edition has been a favorite with Mac users for more than a decade!
Simple, yet indispensable, typographic advice from leading graphic design and typography expert, Robin Williams.
Includes plenty of new examples and expanded information.
One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williamss simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This revised edition is dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin explains the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, youll find The Mac is not a typewriter, Revised Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they dont know a curly quote from curly fries.
Product Description
One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the Strunk and White of typography. Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.
Features + Benefits
NEW - Now thoroughly updated to reflect the latest hardware and software for print document production.
Covers the Macintosh-based desktop hardware and software tools today's students are most likely to encounter.
NEW - Extensively updated coverage of the effective use of fonts.
Gives students up-to-date guidance on using today's fonts to build stylish, functional documents.
Concise and practical-Presents practical, easy-to-use guidance on every aspect of Macintosh-based typography, including kerning, leading, white space, punctuation, tabs, indents, widows, orphans, and much more.
Gives students one easy and reliable source for answers to all their typography questions.
Author known for her approachable style and expertise in teaching Macintosh and graphic design topics to beginners-Since creating the legendary first editions of The Mac is Not a Typewriter and The Little Mac Book, Robin Williams has influenced an entire generation of Macintosh typographers, designers, and desktop publishers.
Students receive friendly, personal guidance from an author with a worldwide reputation for design expertise and teaching skill.
Backcover
One of the most popular Macintosh books ever published, The Mac is Not a Typewriter has been referred to as the Strunk and White of typography. The revised edition continues in the tradition of the original by providing simple, logical principles for using type to produce beautiful, professional documents. It's updated to include a revised chapter on fonts and also reflects changes in software and hardware since the original edition published in 1990. Some topics include: real vs. generic quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. Anyone who needs to prepare documents for print will find this guide indispensable. It's a primer that novices can pick up quickly, and that pros can keep going back to.
Preface.
1. One Space Between Sentences.
2. Quotation Marks.
3. Apostrophes.
4. Dashes.
5. Special Characters.
6. Accent Marks.
7. Underlining.
8. Capitals.
9. Kerning.
10. Tabs and Indents.
11. Widows & Orphans.
12. Hyphenations & Line Breaks.
13. Leading, or Linespace.
14. Paragraph Spacing.
15. Justified Text.
16. Hanging the Punctuation.
17. Serif and Sans Serif Fonts.
18. Combining Typefaces.
19. Numerals in Odd Places.
20. Miscellaneous.
21. On the Web.
22. Quiz.
Appendix A.
Appendix B.
Index.
Colophon.
Original best-selling edition has been a favorite with Mac users for more than a decade!
Simple, yet indispensable, typographic advice from leading graphic design and typography expert, Robin Williams.
Includes plenty of new examples and expanded information.
One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williamss simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This revised edition is dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin explains the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, youll find The Mac is not a typewriter, Revised Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they dont know a curly quote from curly fries.
Product Description
One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the Strunk and White of typography. Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.
Features + Benefits
NEW - Now thoroughly updated to reflect the latest hardware and software for print document production.
Covers the Macintosh-based desktop hardware and software tools today's students are most likely to encounter.
NEW - Extensively updated coverage of the effective use of fonts.
Gives students up-to-date guidance on using today's fonts to build stylish, functional documents.
Concise and practical-Presents practical, easy-to-use guidance on every aspect of Macintosh-based typography, including kerning, leading, white space, punctuation, tabs, indents, widows, orphans, and much more.
Gives students one easy and reliable source for answers to all their typography questions.
Author known for her approachable style and expertise in teaching Macintosh and graphic design topics to beginners-Since creating the legendary first editions of The Mac is Not a Typewriter and The Little Mac Book, Robin Williams has influenced an entire generation of Macintosh typographers, designers, and desktop publishers.
Students receive friendly, personal guidance from an author with a worldwide reputation for design expertise and teaching skill.
Backcover
One of the most popular Macintosh books ever published, The Mac is Not a Typewriter has been referred to as the Strunk and White of typography. The revised edition continues in the tradition of the original by providing simple, logical principles for using type to produce beautiful, professional documents. It's updated to include a revised chapter on fonts and also reflects changes in software and hardware since the original edition published in 1990. Some topics include: real vs. generic quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. Anyone who needs to prepare documents for print will find this guide indispensable. It's a primer that novices can pick up quickly, and that pros can keep going back to.
Preface.
1. One Space Between Sentences.
2. Quotation Marks.
3. Apostrophes.
4. Dashes.
5. Special Characters.
6. Accent Marks.
7. Underlining.
8. Capitals.
9. Kerning.
10. Tabs and Indents.
11. Widows & Orphans.
12. Hyphenations & Line Breaks.
13. Leading, or Linespace.
14. Paragraph Spacing.
15. Justified Text.
16. Hanging the Punctuation.
17. Serif and Sans Serif Fonts.
18. Combining Typefaces.
19. Numerals in Odd Places.
20. Miscellaneous.
21. On the Web.
22. Quiz.
Appendix A.
Appendix B.
Index.
Colophon.
Appropriate for all introductory courses on print publishing, desktop publishing, typography, or document production. This completely revised edition continues in the original's tradition by providing students with simple, logical principles for using type to produce beautiful, professional documents. The renowned Macintosh and graphic design instructor Robin Williams has added a thoroughly revised chapter on fonts, and updated the entire book to reflect extensive changes in software and hardware since the original edition was published. Her wide-ranging coverage includes these and many other topics: real vs. generic quotation marks, the correct use of en and em dashes, tabs, indents, hyphenation, justification, kerning, leading, and white space; and what to do about widows, orphans, and hanging punctuation. This concise book will be indispensable for beginning-level students who need fast answers for publishing the highest-quality documents, and it will be an equally useful reference for students with more experience in document production.
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