M-commerce
M-commerce marketing success factor in an audiovisual company
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M-commerce is a new concept of mobile commerce, which expresses the ability to sell a product or a service through mobile terminals such as cell phones, smartphones or tablets. Result of the e-commerce revolution (e-commerce or online sales, sometimes cybercommerce), m-commerce is currently at the heart of the marketing strategy of many companies around the world, especially in industrialized countries, but also its influence in Africa and DRC is not negligible. Favored by the expansion of the use of mobile devices, m-commerce brings many advantages in the field of marketing, including: custom...
M-commerce is a new concept of mobile commerce, which expresses the ability to sell a product or a service through mobile terminals such as cell phones, smartphones or tablets. Result of the e-commerce revolution (e-commerce or online sales, sometimes cybercommerce), m-commerce is currently at the heart of the marketing strategy of many companies around the world, especially in industrialized countries, but also its influence in Africa and DRC is not negligible. Favored by the expansion of the use of mobile devices, m-commerce brings many advantages in the field of marketing, including: customer loyalty and personalization, instantaneous information, adaptability and ergonomics in distribution and consumption. The recent history of information technology and communication informs us that the emergence of online sales is directly linked to the appearance of the Web in the early 1990s.
