Pierre-Yves Donzé, Harry Guhl

Gebundenes Buch

Luxury Brand Management and Heritage Revival

Case Studies from the Swiss Watch Industry

Beschreibung

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

Autor

Pierre-Yves Donzé is Professor of Business History at Osaka University, Japan, and a visiting professor at the University of Fribourg, Switzerland and EM Normandie Business School, France. He is the author of numerous books, edited volumes and academic articles published in English, French, Italian and Japanese. Harry Guhl is a Swiss investor and expert in market positioning for horological start-ups. Over the past two decades, he has been instrumental in reviving historic watch brands. Beyond the watch industry, he has a distinguished background in the art world, having served as the global head of VIP relations at Art Basel and as the principal art consultant for Rolls-Royce Motor Cars.

Produktdetails

• Verlag: Bloomsbury Academic
• Seitenzahl: 176
• Erscheinungstermin: 8. Januar 2026
• Englisch
• Abmessung: 234mm x 156mm x 25mm
• Gewicht: 454g
• ISBN-13: 9781350545335
• ISBN-10: 1350545333
• Artikelnr.: 73809501