Loyalty Scheme Enrolment And Privacy Issues
Abdul-Razak Suleman
Broschiertes Buch

Loyalty Scheme Enrolment And Privacy Issues

Influences On Consumer Enrolment In Loyalty Schemes And The Impact Of Privacy Concerns In Enrolment

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The use of loyalty schemes by businesses has become widespread today and this popularity has been accompanied by considerable enrolment in loyalty schemes by consumers. Though the assumption that economic rewards are the foremost influence on enrolment in schemes may be true, it is imperative to investigate from a broad perspective the influences on loyalty scheme enrolment. While some influences may drive enrolment in schemes, the danger of potential loss of privacy associated with loyalty schemes could also have a negative influence on enrolment. This study investigates from a consumer persp...