Vijay Vyas

Broschiertes Buch

Low-Cost, Low-Tech Innovation

New Product Development in the Food Industry

Beschreibung

This book attempts to address the imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of eight small innovative Scottish companies, this book presents an in-depth analysis of innovation in the food and drinks industry and unravels a lesser-known approach to

Autor

Vijay Vyas is Senior Lecturer in Entreprise and Entrepreneurship and Course Director of MSc, Innovation Management and Entrepreneurship at Portsmouth Business School; a former visiting Professor at Lancaster University Management School; and a former Professor of Business Economics at the MS University of Baroda in India.

Produktdetails

• Routledge Studies in Innovation, Organizations and Technology
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 180
• Erscheinungstermin: 12. Dezember 2019
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 356g
• ISBN-13: 9780367867515
• ISBN-10: 0367867516
• Artikelnr.: 58438076