Loose-Leaf Version for Media & Culture
An Introduction to Mass Communication
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Now, more than ever, media surround, enhance, and affect our everyday experiences. Navigating the converged worlds of text, audio, and visual media -- and understanding how they fit together -- can be challenging. "Media & Culture" recognizes these challenges and makes the media industries accessible in print and online. The new edition reflects the latest and most relevant changes to the digital media world, from multiplatform television to streaming music to shifting economics to social change-- Back cover
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