Nitish Singh

Gebundenes Buch

Localization Strategies for Global E-Business

Beschreibung

A comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

Autor

Nitish Singh is Assistant Professor of International Business at the Boeing Institute of International Business at St Louis University, where he is also Program Leader for the Executive Certificate in Web Globalization Management. He has extensively researched and taught in the area of global e-commerce and has published more than 35 papers in peer-reviewed academic journals. He is co-author of The Culturally Customized Web Site (2005) and Proliferation of the Internet Economy (2009).

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 346
• Erscheinungstermin: 24. November 2011
• Englisch
• Abmessung: 258mm x 200mm x 23mm
• Gewicht: 888g
• ISBN-13: 9781107008892
• ISBN-10: 1107008891
• Artikelnr.: 33766632