Little Giant
The Story of Aruba's Surf Shop and the Rebels Who Built It
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The world separates doers from dreamers. This unlikely success story celebrates those rare few who are both. Who hasn't dreamed of quitting the rat race to live in a tropical paradise? Two decades ago, David Putnam and Yair Lichtenstein did just that--walking away from careers in law and marine science to open a tiny surf shop on the sunny shores of Aruba. No retail experience. No formal business plan. Just a shared vision of building a life they wouldn't need a vacation from. In Little Giant, Marcia Heath captures how these two trailblazers transformed Bula Surf Shop from a humble storefront ...
The world separates doers from dreamers. This unlikely success story celebrates those rare few who are both. Who hasn't dreamed of quitting the rat race to live in a tropical paradise? Two decades ago, David Putnam and Yair Lichtenstein did just that--walking away from careers in law and marine science to open a tiny surf shop on the sunny shores of Aruba. No retail experience. No formal business plan. Just a shared vision of building a life they wouldn't need a vacation from. In Little Giant, Marcia Heath captures how these two trailblazers transformed Bula Surf Shop from a humble storefront into a beloved iconic brand while keeping their entrepreneurial passion (and friendship) alive. Blending memoir with biography, Heath reveals how their unconventional mindset and courageous choices inspired her--a burnt-out boomer--to finally pursue her lifelong dream of writing. It's one of many revelations in this captivating exploration of what it really takes to follow a passion and redefine success on your own terms. You'll find inspiration in each wipeout and every wave of their success, while getting glimpses of an idyllic Caribbean lifestyle in 50 vibrant photos. Whether you're ready for a bold leap or just exploring possibilities, Little Giant invites you to pause, reflect, and listen to what's calling to your heart.
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