Carolyn Mae Kim
Broschiertes Buch

Leveraging Technology in Leadership Communication

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Taking a close look at how digital media can elevate or diminish a leader's influence, this book provides a framework to guide organizational leaders' selection and application of digital tools in communication with stakeholders. Through a media ecology approach, the book begins by exploring the transitions in technology over the course of human history that resulted in today's digital communication environment. It builds on this understanding to examine the value leadership communication provides to engage employees and drive organizational objectives internally, while also highlighting the v...