Leveraging Computer-Mediated Marketing Environments
Gebundenes Buch

Leveraging Computer-Mediated Marketing Environments

Versandkostenfrei!
Versandfertig in 1-2 Wochen
188,99 €
inkl. MwSt.
PAYBACK Punkte
94 °P sammeln!
Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the e...