
Let Them Buy - The Modern Human-To-Human Sales Playbook
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Stop Pushing. Start Guiding. Let Them Buy. If traditional sales tactics feel manipulative, outdated, or just plain ineffective-you're not imagining it. Today's buyers are savvy, skeptical, and overloaded with information. They don't want to be sold. They want to be understood. Let Them Buy is a modern guide to selling with empathy, not pressure. Philip Vivier, a seasoned entrepreneur and sales leader, introduces a practical, people-first approach that replaces aggressive closing techniques with authentic connection. You'll learn how trust, timing, and emotional intelligence can open doors that...
Stop Pushing. Start Guiding. Let Them Buy. If traditional sales tactics feel manipulative, outdated, or just plain ineffective-you're not imagining it. Today's buyers are savvy, skeptical, and overloaded with information. They don't want to be sold. They want to be understood. Let Them Buy is a modern guide to selling with empathy, not pressure. Philip Vivier, a seasoned entrepreneur and sales leader, introduces a practical, people-first approach that replaces aggressive closing techniques with authentic connection. You'll learn how trust, timing, and emotional intelligence can open doors that scripts never will. Whether you're a startup founder, a sales executive, or a rep in the trenches, this book will help you: Build real rapport with today's decision-makers Stop chasing and start attracting the right customers Turn conversations into conversions-without the cringe Sell in a way that feels good for you and your buyer Less pitch. More permission. Let them buy.