Learning Predicting Consumer Behavioral Methods
John Lok
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Learning Predicting Consumer Behavioral Methods

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This book is concerned how to apply behavioral economy method to predict consumer behavior. This book divides two parts, first part introduce what is behavioral economy asn second part explains how environment influences consumer behavior. In Behavioral economics part , it can provide more realistic psychological foundations. This book is intended to explain why consumer behaviors and economy has close relationship and apply economic concept to explain how the consumer chooses to do whose consumption of decision.In part one, it shall indicate how the process of behaviour economic field develop...