Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People
Michelli, Joseph, PhD
Gebundenes Buch

Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

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Explains that the international success of Starbucks begins with a promise: to inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time. This title offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn.