practices and practical steps to make progress, and how the subject is shooting up in importance for companies and managers."
Dr. Florian Kohlbacher, Author of "International Marketing in the Network Economy", "Advertising in the Aging Society" and "The Silver Market Phenomenon"
"This book is a great resource and practical guide for senior managers that are responsible for business decisions around sustainability, including around the 'Power of Communication' discussed in Chapter 5 - sometimes, communication is the big differentiator, rather than actions or performance against benchmarks."
Mahadevan (Mack) Ramachandran, Futures Inc., Co-Founder
"Leading Sustainably is an in-depth look at a subject that ought to be paramount in every corporations' business plan. Bridges and Eubank share their extensive expertise on what sustainability in business means and its past and future, while laying out a clear, concise roadmap for corporations to follow."
Maho Uehara-Cavalier, The Humane League, Regional Manager Japan
""Better Business Better World" published by Business & Sustainable Development Commission notes that the SDGs drive innovations and economic growth, achieving four aspects of economy, including sustainable agricultural production, sustainable cities, energy resources, and health and wellbeing. It is estimated that achieving those aspects will lead to saving cost and further creating USD$12 trillion market value for corporations, and hence are the key to achieving SDGs. Furthermore, a total of 380 million jobs will be created by 2030. The SDGs have a strong influence on economies, society, and environment worldwide in the future. Trista Bridges and Donald Eubank introduced the practical business models and procedures to advance the SDGs in this book, which is highly recommended to all."
Dr. P.C. Wang, Taiwan Institute for Sustainable Energy (TAISE) and Center for Corporate Sustainability (CCS), Deputy Secretary General; and Chung Yuan Christian University (Taiwan), Adjunct Assistant Professor
"Bridges and Eubank have created a useful primer on how business leaders' response to sustainability is evolving today-covering cutting-edge approaches, up-to-date case studies, and effective management practices. More importantly, the writing is fresh and accessible to corporate executives, investment managers, and researches, alike."
William J. Swinton, Temple University, Japan Campus, Director, International Business Studies
"A growing number of entrepreneurs today are building businesses with a social mission, guided by strong sustainability principles. Bridges and Eubank feature five such mission-driven companies and show how traditional businesses can also take meaningful steps to become more like them."
Robin Lewis and Mariko McTier, Social Innovation Japan, Co-founder and Directors
"Businesses must respond to climate change and societal changes. Aiming to address these challenges and improve society is the secret to business success. Reading this book will help you understand the important actions and steps to take."
Kenichi Ishida, Managing Officer Chief Manager of Environment Improving Department
"Leading Sustainably" is an engrossing read covering sustainability,why it matters, the role of private enterprise and how profit & purpose can be powerfully combined to develop new ways of doing business in the 21st century. The book is an excellent primer - and even more importantly,a guide - for business leaders who are struggling to grasp the significant complexity of this change but have been charged with re-orienting their businesses and organisations to respond to the new environment. Set against the backdrop of rising public angst around the issues of environmental degradation, climate change, inequality and widening gaps in society, "Leading Sustainable" is a compelling call to action. The underlying theme- unsurprisingly - is that apathy,inaction and indifference are no longer an option. Not for individuals but even less so for organisations. Without changing and re-examining the underpinning of their business models, their processes and business practices, companies(both large & small) will see their markets shrinking, their customers moving on and their value being destroyed. For those who may find this all a bit overwhelming, Chapter V has ten clearly outlined steps aptly titled, "Achieving Sustainability: How to get there". The book is well laid out and sequenced with powerful stories of businesses that have re-aligned themselves to the changing world.
I particularly enjoyed the Vignettes - they are fresh & invigorating examples of amazing change in these uncertain times. Read them all - and the read the book in full. You will not regret it."
Shantanu Bhagwhat, Sr Advisor, VC Funds & Impact InvestmentsSr Advisor VC Funds, Department for International Trade (DIT), UK Government (or Venture Partner, Ufi Ventures)
"An informative guide for companies seeking to integrate the UN SDGs and sustainability into their business. The book provides valuable insights and practical steps for how to put sustainability at the core of your business."
Jin Montesano, LIXIL Group Corporation, Chief Public Affairs Officer and Chief People Officer
"'Leading Sustainably' provides an in-depth discussion of how to measure and manage impact. It showcases practical ways for businesses to manage their non-financial effects on people and planet, and their contributions towards the SDGs."
Karl Richter, EngagedX, Executive Director and Co-founder
"This book draws a complete scene of sustainability development for business. The authors give concrete steps, practical suggestions, and questions you may face during the process. It's a great reference for business to start sustainability planning, also a helpful checklist for businesses that have been on the road to sustainability."
Sharon Lin, Shin Kong Financial Holding (Taiwan), CSR Project Assistant Manager
