Leading Change in a Web 2.1 World
Jackson Nickerson
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Leading Change in a Web 2.1 World

How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change

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" Recent advances in Web 2.0 technology enable new leadership processes and guidelines that can create great value for organizations. In this important new book-the first title in the new Brookings series on Innovations in Leadership-management expert Jackson Nickerson proposes a combination of processes and guidelines utilizing Web 2.0 technology, which he refers to as Web 2.1, that will not only lead and direct change in an organization but actually accelerate it. He calls this set of processes and guidelines ""ChangeCasting,"" and it should be an important part of any organization's leaders...