Leadership by Design
A Case Study of British Telecom (BT)
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Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some brands command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? Is it true that business owners and administrators don't always have all the answers to organizational problems? Yes! As Mark Twain rightly said, "If the only tool you have is a hammer, after a while every problem begins to look like a nail."In a rapidly developing business world where challenges in both micro and macro environ...
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some brands command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? Is it true that business owners and administrators don't always have all the answers to organizational problems? Yes! As Mark Twain rightly said, "If the only tool you have is a hammer, after a while every problem begins to look like a nail."In a rapidly developing business world where challenges in both micro and macro environments evolve every day, change management and organizational development is unthinkable without people, process and technology.Leadership by Design cuts through the core of change management to the people that stand at its heart, and focuses on their intrinsic role as innovators, team players and people-oriented leaders. This insightful book explores how top design leaders at British Telecom(BT) can leverage new solutions for the complex challenges in today's volatile business environment.
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