Edwin Chris Odhiambo

Broschiertes Buch

Language and Intercultural Communication in Cross-border Trade Context

Transcending Linguistic and Intercultural Communication Challenges

Beschreibung

The book explores cross-border languages, language status, and intercultural communication in diverse cross-border contexts. It discusses the vital role of an appropriate cross-cultural language in enhancing intercultural relations and cross-border trade. The book also focuses on analyzing communication strategies that traders and customers can employ to remain afloat of the ever-present intercultural communication challenges with specific reference to the Kenya-Uganda Cross-border Trade. This is a crucial book for linguistics, intercultural communication, and regional integration.

Autor

The author holds a Master of Arts in Transborder Languages and Intercultural Communication from the Pan African University, Buea, Cameroon. He also holds a B.Ed (Arts) degree with Information Technology from Maseno University, Kenya. 

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 172
• Erscheinungstermin: 22. Juni 2022
• Englisch
• Abmessung: 220mm x 150mm x 11mm
• Gewicht: 274g
• ISBN-13: 9786204981291
• ISBN-10: 6204981293
• Artikelnr.: 64362414