Landing Page Optimization
The Definitive Guide to Testing and Tuning for Conversions
Versandkostenfrei!
Versandfertig in 2-4 Wochen
30,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
15 °P sammeln!
A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated information and case studies ...
A fully updated guide to making your landing pages profitable
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.
Features fully updated information and case studies on landing page optimization
Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
Provides a step-by-step implementation plan and advice on getting support and resources
Includes a Google AdWords gift card
Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.
Features fully updated information and case studies on landing page optimization
Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
Provides a step-by-step implementation plan and advice on getting support and resources
Includes a Google AdWords gift card
Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
