Sandeep Goyal

Broschiertes Buch

KONJO

Beschreibung

A rip-roaring account of a career in the ad world by a renowned ad-man A few weeks before Sandeep Goyal turned forty he resigned from Zee. And his world came crashing down. He lost his so-called friends his Merc his memberships of the Chambers and the Belvedere his secretaries and his retinue of hangers-on. Reality took a while to sink in...

Autor

Sandeep Goyal was president of the iconic ad agency Rediffusion DY&R before becoming Group CEO of Zee Telefilms Ltd. In January 2011 Goyal sold his 26 per cent equity stake in his seven-year old India joint-venture with Japan's Dentsu Inc. the world's largest ad agency making him a millionaire many times over. For over twenty-five years he has designed winning campaigns and marketing breakthroughs for brands as diverse as Airtel Colgate and KFC. In 2004 he published The Dum Dum Bullet a bestseller on advertising and marketing; earlier this year his second book You're Hired! a primer on job-interviews hit the stands.

Produktdetails

• Verlag: Collins
• Seitenzahl: 310
• Erscheinungstermin: 31. Januar 2014
• Englisch
• Abmessung: 216mm x 140mm x 18mm
• Gewicht: 440g
• ISBN-13: 9789351360780
• ISBN-10: 9351360784
• Artikelnr.: 43168188