Know-How of Branding Products and Services in the Digital Space
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Written specifically for professionals of brand marketing and brand management and others wishing to do branding, this book presents a clear road map to branding/brand-naming their product(s) or service(s) in the digital space. The author considers the concepts of brand and branding/brand naming in the digital age and the factors likely to lead to brand-naming research, including the brand digital marketing. The trademarks/brand names of most companies/businesses are poorly chosen, however, embroiling their owners and employees failing to capture the innovation of their potential consumers/cus...
Written specifically for professionals of brand marketing and brand management and others wishing to do branding, this book presents a clear road map to branding/brand-naming their product(s) or service(s) in the digital space. The author considers the concepts of brand and branding/brand naming in the digital age and the factors likely to lead to brand-naming research, including the brand digital marketing. The trademarks/brand names of most companies/businesses are poorly chosen, however, embroiling their owners and employees failing to capture the innovation of their potential consumers/customers. Branding/brand naming can play a decisive role in its success or failure. The company/business that employs a brand name that someone else is already using or a brand name too similar to someone else's face legal repercussions. This book provides know-how to choose legally defendable, strong, and effective brand names for one's company, business, product, or service. The advent of the Internet and social media has transformed the global business world in which your company/business enjoy worldwide visibility undreamed of a few decades ago. However, you need to be more careful in choosing and protecting your trademarks and brands. This book furnishes excellent step-by-step approach for registering a trademark, brand name, and branding a product or service of your company or business.
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