Marty Weintraub

Broschiertes Buch

Killer Facebook Ads

Master Cutting-Edge Facebook Advertising Techniques

Beschreibung

Proven techniques you won't find anywhere else Facebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a level of detail you won't find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success. Find actionable tips on how to: * Master the Facebook Ads web UI and Power Editor * Target and segment Facebook users with laser-sharp demographic precision * Write great copy and design ads that pop for B2C and B2B campaigns * Set the right KPIs, decipher the metrics, and check your success * Use Facebook's Ad Manager to successfully optimize and report * Get hundreds of millions of impressions globally * Improve your ROI and showcase your brand

Autor

Marty Weintraub is CEO of aimClear®, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally for clients including MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands. He's written extensively for Search Engine Watch, Search Engine Land, Search Engine Roundtable, and others. Marty's aimClear blog (aimclearblog.com) has been cited as among the Technorati Top 10 Small Business Blogs, Cision Top 10 Social Media Blogs, and PRWeb's 25 Essential Public Relations Blogs You Should Be Reading, and it has also been listed in the AdAge Power150. Marty founded and produces the aimClear® Full Day Facebook Marketing Intensive Workshop and also speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, and at universities.

Produktdetails

• Verlag: John Wiley & Sons / Wiley
• Seitenzahl: 288
• Erscheinungstermin: 5. August 2011
• Englisch
• Abmessung: 235mm x 191mm x 16mm
• Gewicht: 543g
• ISBN-13: 9781118022511
• ISBN-10: 1118022513
• Artikelnr.: 33142498

Rezensionen

'Weintraub hits a home run with this book, and if you advertise anywhere online, you will definitely benefit from reading it'. Management-Issues.com, 23/11/11.