
Kids Rule!
Nickelodeon and Consumer Citizenship
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""Kids Rule!" challenges us to think about Nickelodeon's impact on our ideas about childhood, consumerism, and citizenship. With wit and insight, Sarah Banet-Weiser explains how this phenomenal cable and branding success story changed children's TV while deftly promoting its brand worldwide. A must-read for parents and teachers."--Ellen Seiter, author of "The Internet Playground: Children's Access, Entertainment, and Mis-Education"