Stephen Harpin

Broschiertes Buch

Kick-starter.com

The definitive European Internet start-up guide

Herausgegeben: Harpin, S.

Beschreibung

The high profile leaps and falls of the share prices of dot.com enterprises have highlighted not only the enormous opportunities but also the perils of starting an e-business. kick-starter.com is the definitive guide by Andersen Consulting and other leading internet experts to setting up a European internet business and includes advice on finding a unique business concept as well as marketing, technical, financial and legal aspects and a sample business plan.

Autor

RAHUL BHANDAR Andersen Consulting Alliances and Ventures team, San Francisco/Washington DC, USA CERI CARLILL Andersen Consulting European Technology Headquarters, Sophia Antipolis France DANIEL J. DEGANUTTI Andersen Consulting European Technology Headquarters, Sophia Antipolis, France KATE EDEN J Walter Thompson PAUL EIJKEMANS Andersen Consulting, Netherlands DAVID GRIFFITHS Kirsty Foy and Toby Hornett, all with the media, computer and communications group, Clifford Chance STEPHEN HARPIN Andersen Consulting Strategic Services EDUARDO KRUMHOLZ Andersen Consulting DAVID LANE Andersen Consulting eBusiness practice METIN MITCHELL, Managing Vice President, Korn/Ferry's ebusiness practice PAUL NUNES Andersen Consulting Institute for Strategic Change JOYCE RENNEY Marketing Director, Korn/Ferry International MARCO RIMINI, Director of Strategy and Development, J Walter Thompson DAVID RUSSELL Managing Consultant, information, communications and entertainment practice, PricewaterhouseCoopers

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-0-333-94582-7
• 2000
• Seitenzahl: 400
• Erscheinungstermin: 28. Juli 2000
• Englisch
• Abmessung: 216mm x 140mm x 22mm
• Gewicht: 604g
• ISBN-13: 9780333945827
• ISBN-10: 0333945824
• Artikelnr.: 44374645

Rezensionen

'Advice from some of the world's leading e-commerce companies and an essential guide to anybody trying to kick-start their Internet business.' - Shares