Pianpian Yang, Liping Qian

Gebundenes Buch

Key Relationships

Managerial Ties in China's B2B Channels

Beschreibung

This book explores the governance and ramifications of managerial ties in China's B2B contexts, with the aim of uncovering theoretical mechanisms and practical strategies for effective management of these relationships.

Autor

Pianpian Yang is Associate Professor at School of Economics and Business Administration in Chongqing University, China. Her research focuses on strategic management, governance mechanisms, and ESG (Environmental, Social, and Governance). Liping Qian is Professor at School of Economics and Business Administration in Chongqing University, China. Her research focuses on supply chain governance and strategic change.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 138
• Erscheinungstermin: 11. März 2025
• Englisch
• Abmessung: 240mm x 161mm x 12mm
• Gewicht: 379g
• ISBN-13: 9781032666891
• ISBN-10: 1032666897
• Artikelnr.: 72004985