Jean-Noel Kapferer

Broschiertes Buch

Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

Beschreibung

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

Autor

Jean-Noël Kapferer is an expert on brand management. His books The New Strategic Brand Management and The Luxury Strategy (Kogan Page) are key reference works for MBA programs worldwide. He holds the Pernod-Ricard Chair on Prestige and Luxury Management at HEC Paris. Also a consultant, he is a member of the board of a major luxury brand, and frequently gives executive seminars on luxury in Paris, China, the US, Japan, Korea and India.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 240
• Erscheinungstermin: 3. März 2015
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 380g
• ISBN-13: 9780749474362
• ISBN-10: 074947436X
• Artikelnr.: 41981545