Kaiser-Frazer
Jack Mercer
Broschiertes Buch

Kaiser-Frazer

Postwar Hope, Prewar Minds

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In the turbulent years following World War II, two industrial titans-Henry J. Kaiser and Joseph W. Frazer-set out to challenge Detroit's Big Three and change the face of American automobiles forever. Kaiser-Frazer: Postwar Hope, Prewar Minds chronicles the bold rise and eventual fall of Kaiser-Frazer Corporation, from its remarkable debut as the maker of sleek postwar sedans to its ultimate retreat from the fiercely competitive U.S. car market. Drawing on meticulous research and rich storytelling, this definitive history traces the company's pioneering innovations, including its early commitme...