Rob Cuesta
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How to Sell Your Knowledge, Experience and Advice to People Who Don't Know They Need It

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Selling professional services is not like selling products. Products can be seen. They can be felt. They are tangible. You can give them to a potential buyer and let them get used to owning them. Heck, they can be owned! Professional services just aren't like that. You can't give someone a bag of advice. You can't let someone take your expertise for a spin round the block. And there are rarely economies of scale if someone wants to do ten consulting projects instead of one. Whether you are a consultant, a coach, an accountant, a lawyer or any other service professional, you know how hard it ca...