Ana Tkalac Vercic, Ralph Tench, Sabine Einwiller

Gebundenes Buch

Joy

Beschreibung

Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.

Autor

Ana Tkalac Verčič is a Professor of Marketing communications and Public Relations at the Faculty of Economics and Business, University of Zagreb, Croatia. She is currently the president of the Croatian Public Relations Association. Ralph Tench is Director of Research for Leeds Business School and Past President (2017-2020) European Public Relations Research and Education Association. Sabine Einwiller is a Professor of Public Relations Research at the Department of Communication, University of Vienna, Austria, where she heads the Corporate Communication Research Group.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 256
• Erscheinungstermin: 26. November 2020
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 526g
• ISBN-13: 9781800432413
• ISBN-10: 1800432410
• Artikelnr.: 59913987