Join or Die: Digital Advertising in the Age of Automation
Patrick Gilbert
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Join or Die: Digital Advertising in the Age of Automation

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Join or Die playbook for successfully managing Google Ads and Facebook Ad campaigns, leveraging best-in-class automated strategies. PPC Managers will learn the fundamentals of automation and machine learning, and how they are used in the modern Google Ads and Facebook Ads ecosystems. Readers will come away with practical tips for digita