Issues & Challenges In The Business Strategy Of Hai-O Ent. Berhad
Adelina Adenan
Broschiertes Buch

Issues & Challenges In The Business Strategy Of Hai-O Ent. Berhad

A Case Study

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This is a case study on Hai-O Enterprise Berhad, the leading traditional healthcare group in Malaysia that has successfully promoted traditional Chinese medicine to a corporate level. It discusses the background of the organization, products, market and its strategies. The case study analyzed Hai-O s position in the industries and its future plans to take the business further. It also talks about the internal and external environments of the business using different analysis tools which include PEST, SWOT and financial ratio analysis. Based on the analysis, some diagnosis are discussed which f...