Christopher Chávez

Gebundenes Buch

Isle of Rum

Havana Club, Cultural Mediation, and the Fight for Cuban Authenticity

Beschreibung

Focusing on Havana Club rum as a case study, Isle of Rum examines the ways in which western cultural producers, working in collaboration with the Cuban state, have assumed responsibility for representing Cuba to the outside world. Christopher Chávez focuses specifically on the role of advertising practitioners, musicians, filmmakers, and visual artists, who stand to benefit economically by selling an image of Cuba to consumers who desperately crave authentic experiences that exist outside of the purview of the marketplace.

Autor

CHRISTOPHER CHÁVEZ is the Caroline S. Chambers Distinguished Professor of Advertising and the director of the Center for Latina/o and Latin American Studies (CLLAS) in the School of Journalism and Communication at the University of Oregon in Eugene. He is the author of The Sound of Exclusion: NPR and the Latinx Public and Reinventing the Latino Television Viewer: Language Ideology and Practice.

Produktdetails

• Verlag: Rutgers University Press
• Seitenzahl: 190
• Erscheinungstermin: 13. September 2024
• Englisch
• Abmessung: 229mm x 152mm x 18mm
• Gewicht: 64g
• ISBN-13: 9781978838840
• ISBN-10: 1978838840
• Artikelnr.: 69729972