Broschiertes Buch

Islam, Marketing and Consumption

Critical Perspectives on the Intersections

Herausgeber: Jafari, Aliakbar; Sandikci, Özlem

Beschreibung

Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

Autor

Aliakbar Jafari is a Senior Lecturer in Marketing at the University of Strathclyde and a Chartered Fellow of the Chartered Institute of Marketing. He sits on the editorial board of Marketing Theory; Consumption, Markets & Culture; Journal of Islamic Marketing; Iranian Journal of Management Studies; and International Journal of Academic Research in Management. Özlem Sandıkcı is Professor of Marketing and Head of the Management Department at Istanbul Şehir University, Turkey. Her research addresses sociocultural dimensions of consumption and the relationship between globalization, markets, and culture.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 224
• Erscheinungstermin: 28. März 2019
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 348g
• ISBN-13: 9780367279219
• ISBN-10: 0367279215
• Artikelnr.: 56850277