Is virtual reality (VR) the next destination marketing tool?
Irene Hui Yin Ng
Broschiertes Buch

Is virtual reality (VR) the next destination marketing tool?

The effectiveness of virtual tour as destination marketing tool to promote tourism in Malaysia

Versandkostenfrei!
Versandfertig in 6-10 Tagen
24,99 €
inkl. MwSt.
PAYBACK Punkte
12 °P sammeln!
This book is to evaluate the effectiveness by using virtual tour as a marketing tool to promote domestic tourism in Malaysia. Destination image has been proven as an effective marketing tool to promote all kind of tourist destination. However, destination marketer often found that destination image does not provide synchronous information to internet user during information search process and tourist are more rely on other's tourist experience to make purchase decision. Besides that, due to the characteristic of tourism product, marketers cannot provide product trail to lessen the travel anxie...