Investor Relations as an Intermediary of Financial Literacy in Canada
Sarah Twomey
Broschiertes Buch

Investor Relations as an Intermediary of Financial Literacy in Canada

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Since the 2008 financial crisis, the Canadian government and the financial industry have created programs to help Canadians improve their financial literacy. But these efforts do not appear to be connecting with the public, as research has shown that they remain leery of the financial industry, financial advisors and demonstrate lax personal financial habits. As a way to rebuild trust with the public, investor relations and/or public relations may be able to ameliorate the situation by delivering strategic, easily-understood educational messages designed to promote financial literacy that will...