Introduction to Mass Communication & History of Nigerian Mass Media
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This book discusses contemporary issues in mass communication as well as the history/evolution of the Nigerian mass media. It is a two-in-one book which discusses various issues such as how the digital revolution has reshaped the landscape of the mass communication, thereby changing several well-known narratives about the media. In addition, it takes a holistic look at the evolution of the mass media in Nigeria, a country with a very rich media pedigree, from the pre-colonial era to the present. The book is a rich resource that will be quite invaluable to students of media and communication wo...
This book discusses contemporary issues in mass communication as well as the history/evolution of the Nigerian mass media. It is a two-in-one book which discusses various issues such as how the digital revolution has reshaped the landscape of the mass communication, thereby changing several well-known narratives about the media. In addition, it takes a holistic look at the evolution of the mass media in Nigeria, a country with a very rich media pedigree, from the pre-colonial era to the present. The book is a rich resource that will be quite invaluable to students of media and communication worldwide and general readers as well. Some key issues covered by the book are: The Historical Foundations of Mass Communication; Functions of the Mass Media; Definition and Characteristics of Mass Communication; Communication Models; Messages of the Mass Media (Newspaper, Magazine, Radio and Television); New Media Technologies (The Internet and Social Media); The Mass Media in a Transition; Theories of the Mass Media; as well as History of the Press and Broadcasting in Nigeria, among others.
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