Xiaheng Zhang

Gebundenes Buch

Introduction to Cross-Border E-Commerce Ecosystem

Beschreibung

This book combines the current development status of cross-border e-commerce, proposes the theory of cross-border e-commerce ecosystem, and provides an overall interpretation of cross-border e-commerce from macro, meso, and micro perspectives around core elements. The topics involved in this book include cross-border e-commerce platforms, cross-border logistics, cross-border payments, marketing management, risk management, etc., almost covering the main links of cross-border e-commerce transaction activities, reflecting the cutting-edge trends of cross-border e-commerce at the current stage, and has important theoretical significance and practical value for promoting the development of global cross-border e-commerce.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Autor

Dr. Zhang Xiaheng is a well-known expert in the field of cross-border e-commerce in China, the first engineering PhD in cross-border e-commerce research direction in China, and is one of the earliest and most prolific scholars in the field of Chinese cross-border e-commerce research. Starting from March 2022, he is a full Professor at the School of Business at Northwest University of Political Science and Law. He has published over 100 academic papers and 8 books in the field of cross-border e-commerce. His research has been supported by multiple funds, including the National Social Science Foundation and the Shaanxi Soft Science Research Program, etc.

Produktdetails

• Verlag: Springer / Springer Nature Singapore / Springer, Berlin / Xi'an Jiaotong University Press
• Artikelnr. des Verlages: 978-981-96-1164-5
• Seitenzahl: 300
• Erscheinungstermin: 16. September 2025
• Englisch
• Abmessung: 235mm x 155mm
• ISBN-13: 9789819611645
• ISBN-10: 9819611644
• Artikelnr.: 72045869