Gordon Foxall

Broschiertes Buch

Interpreting Consumer Choice

The Behavioural Perspective Model

Beschreibung

This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

Autor

Distinguished Research Professor at Cardiff University, Gordon Foxall holds PhDs in industrial economics & business, and in psychology, and a higher doctorate (DSocSc). Author of the critically acclaimed Understanding Consumer Choice and coauthor of the best-selling Consumer Psychology for Marketing, Fellow of the British Psychological Association and the British Academy of Management, he is an Academician of the Academy of Social Science.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 202
• Erscheinungstermin: 9. Juli 2013
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 301g
• ISBN-13: 9780415717533
• ISBN-10: 0415717531
• Artikelnr.: 38474191