John O'Shaughnessy

Gebundenes Buch

Interpretation in Social Life, Social Science, and Marketing

Beschreibung

This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

Autor

John O'Shaughnessy is Professor Emeritus at the Graduate School of Business, Columbia University and formerly Senior Associate at the Judge Institute, Cambridge University and is the author or co-author of fourteen books on business topics, including Persuastion in Advertising and The Undermining of Beliefs in the Autonomy and Rationality of Consumers, also published by Routledge.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 236
• Erscheinungstermin: 6. April 2009
• Englisch
• Abmessung: 235mm x 157mm x 17mm
• Gewicht: 498g
• ISBN-13: 9780415777582
• ISBN-10: 0415777585
• Artikelnr.: 26488229