Broschiertes Buch

Internet of Things in the Food Industry

Challenges and Opportunities for the Internet of Food Things

Herausgeber: Rogala, Anna; Jerzyk, Ewa; Nestorowicz, Renata

Beschreibung

The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book offers comprehensive insights into the challenges and opportunities faced, specifically examining the application of the Internet of Things.

Autor

Anna Rogala is Assistant Professor at the Department of Marketing Strategies, Poznä University of Economics and Business. Her fields of current research are digitalization in the food and health markets from the perspective of a consumer; shaping sustainable consumption patterns with the new communication technologies; sustainable marketing; food and health literacy as a prerequisite of sustainable consumption behaviours; and behavioural intervention design. She is Head of the research project "Digitization on the food market and shaping consumer attitudes towards sustainable consumption" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society. Renata Nestorowicz is Professor at the Department of Marketing Strategies, Poznä University of Economics and Business. She specializes in issues related to the marketing of organic and functional food; information behaviours of consumers; the packaging as a marketing message; and asymmetry of knowledge and information in the food market. She is Member of the research projects: "Digitization on the food market and shaping consumer attitudes towards sustainable consumption" and "New bioactive food with programmed pro-health properties" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society. Ewa Jerzyk is Professor at the Department of Marketing Strategies, Poznä University of Economics and Business. Her fields of interest are neuromarketing; food well-being; consumer behaviour (attitudes and predicting behaviour); packaging (labels, claims, multisensory packaging design); and retromarketing. She is Manager of Consumer Neuromarketing Research Laboratory, Member of the research project "Digitization on the food market and shaping consumer attitudes towards sustainable consumption" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 258
• Erscheinungstermin: 29. September 2025
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 398g
• ISBN-13: 9781032512655
• ISBN-10: 1032512652
• Artikelnr.: 75240650