Internationalization of KIBS Franchise Company to Great Britain
Maija Monnonen
Broschiertes Buch

Internationalization of KIBS Franchise Company to Great Britain

Internationalization, Franchising Knowledge-Intensive Business Services, and Partnering in Great Britain: A Case Study Perspective

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Internationalization of services is evident and KIBS is a growing sector. The service concept of a knowledge-intensive business is often unique and human related. Therefore the internationalising of such firm becomes challenging and needs extra preparation as the knowledge sharing and securing systems need to be well designed. During the internationalisation process knowledge management rises to a high priority. Due to franchising and in order to internationalise the company must hold suitable systems for knowledge management. The importance of partnering and finding a suitable partner was fou...