International Place Branding Yearbook
Gebundenes Buch

International Place Branding Yearbook

Managing Smart Growth & Sustainability

Herausgegeben: Go, F.; Govers, R.
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This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.